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This site had the following in the web page, "As a full-service funeral home, we offer various options for families, including." We observed that the web site stated " Green Funerals Excellent Pre - Arrangement Program." It also stated " Please feel free to contact us for further information and assistance at our 24-hour, 7-day a week phone number 1-847-458-1700 and a Staff Member. A what to do section and answers to some common questions are located under the LINKS section located on the top right-hand side of this screen in the navigation toolbar menu." The header had www.willowfh.com as the highest ranking keyword. It was followed by funeral, funeral homes, and funeral home which isn't as ranked as highly as www.willowfh.com. The next words the site uses is mortuary. cremation was also included and could not be understood by search engines.